In order to identify the right mix of instruments to be used to advertise a brand or increase the sales of a new line of products it is essential to assess the marketing tools' potential on the target market in the light of the expected return on investment.
To this end, we conduct detailed market analyses, by assessing the quality, quantity and the positioning of the competition. We create a business plan – valid for one year - with all the indications of possible developments of the target market and of your company in relation to that market – alongside with a complete marketing plan, which ranges from the traditional marketing mix to the more modern web marketing and sponsoring activities.
Both, the business plan and the marketing plan provide an overview of the targeted and suggested activities and of the relative costs with a quarterly programming.
Our customers are free to decide if they wish to entrust us with the completion of the proposed activities or if they wish to contact a third party to accomplish the plan.
This is our strategic marketing service: We show you the way and how to proceed on it based on our analysis and our experience, but you are the one to select the most suitable “means of transport”, depending on your needs.
In case we are asked to accomplish to the marketing tasks included in the business plan, we identify the right marketing mix to advertise a brand or increase the sales of a new line of products, we prepare an activity plan based on our customers’ needs and allocated budget. We personally implement the plan.
The provided “applied marketing” services range from media buying (taking the best performance / price ratio into consideration) on the target market to the adequately advertised launch and management of promotional campaigns for end-users and trade channels as well as the organization and conduct of events.
Such a task transforms us immediately our customers’ marketing department. We handle the entire management and conduct of the marketing plan, even in the name of our customers, presenting ourselves as official members of your team.
The advantage of outsourcing? You can benefit from specialists at a much lower cost than hiring a qualified team of marketing experts!